Practising Law Institute (“PLI”) is seeking a Digital Marketing Specialist for its Manhattan-based Marketing team. PLI’s array of world-class legal education programs, publications and services continues to grow, as does PLI’s client base of prestigious law firms and Fortune 500 companies. PLI is a nonprofit learning organization dedicated to keeping attorneys and professionals at the forefront of knowledge and expertise, as well as preparing them to fulfill their pro bono responsibilities.
Do you have experience growing a business using search engine optimization and social media outreach? Do you enjoy analyzing data and building strategies based on your findings?
Practising Law Institute (PLI) is looking for an SEO, web analytics and social media whiz! The Digital Marketing Specialist will report to our Senior Digital Specialist and will lead SEM/PPC, SEO, social outreach, analytics and reporting. This position will help us improve organic and paid lead generation, analyze key marketing metrics and report on marketing performance using Google Analytics.
For over 80 years PLI has been considered the “gold standard” as a leader in continuing legal and professional business training education. With over 260 employees located in our New York City and San Francisco offices, PLI presents over 400 live programs each year in state-of-the-art conference centers throughout the U.S. and abroad. Recent international seminar locations include London and Hong Kong.
In addition to hosting innovative live programs, PLI streams webcasts and offers on-demand programs for thousands of participants each day. PLI publishes a variety of treatises, answer books, course handbooks and has an award-winning online research platform, PLI Plus. PLI offers the nation’s leading preparation course for the Patent Office’s Registration Exam, and provides SEC compliance and accounting training through its SEC Institute. The organization also develops unique, engaging ways of learning through its Interactive Learning Center. Through its mission as a nonprofit organization, PLI is deeply committed to the pro bono community and public interest organizations.
PLI offers market-competitive compensation and a generous benefits package, including medical, dental and vision plans for employees and their families, PLI contributions to a retirement account, ample paid time off and holidays, summer Fridays, career development opportunities, and work-life balance initiatives. The PLI work environment is interesting, collegial, intelligent and encouraging.
Only those applicants who meet our requirements for this position will be contacted.
Click the link to apply. Please be sure to include your resume and a cover letter which includes your salary expectations.