Director, Marketing

Job ID
Job Category
Marketing/Art Services
US-NY-New York


Practising Law Institute (“PLI”), an innovative leader in legal education programs and services, is searching for an experienced marketing professional to fill the role of Director, Marketing.  This position requires a bachelor’s degree with a focus on marketing and/or communications, as well as work experience overseeing operations of a multi-channel marketing department.  PLI’s client base includes a large array of prestigious law firms, corporations and government agencies. 


This is an exciting opportunity for someone who enjoys creating and overseeing the execution of sophisticated, contemporary marketing plans that will help drive revenue growth and support the ongoing success of an organization.





The Director, Marketing will drive the development and execution of strategies that will strengthen PLI’s brand, reputation, visibility and revenue goals. The Director will oversee digital and print marketing functions, as well as data-driven strategies to achieve departmental goals within budget and on schedule. In addition, the Director will be responsible for ensuring all marketing communications are aligned with organizational strategies, and maintain the appropriate message, tone and voice of PLI.


Reporting to the VP, Marketing & Communications, the Director will ensure all marketing efforts are achieved within budget and on schedule.



  • Partner closely with Membership Services department, which is responsible for membership and revenue growth
  • Develop and manage marketing strategies which will support the achievement of sales goals and Membership engagement
  • Strive to understand key segments and PLI customer/user needs to inform effective marketing campaigns
  • Manage direct mail, email marketing, video marketing and digital direct response campaigns across PLI’s products and services
  • Create and execute lead generation activities and campaigns
  • Participate in department budgeting process
  • Proactively reach out to internal stakeholders to leverage program content and new product opportunities
  • Regularly assess marketing management staff, providing training and mentoring
  • Continuously evaluate processes and strive to create efficiencies
  • The Director is expected to keep current with marketing technologies and trends as well as trends in learning and education, with a focus on the continuing legal education industry.
  • Closely track the marketing efforts and product launches/initiatives of other organizations in the industry
  • Other duties, as assigned


  • Manage the day-to-day activities of a small marketing team
  • Complete marketing team operational requirements by scheduling and assigning employees and following up on work results and deadlines
  • Review marketing plans and strategy documents for marketing activities to ensure business goal and budget alignment
  • Direct the work of PLI’s Marketing Managers and Communications Manager to ensure effective promotion of  the organization, including PLI’s brand, staff, mission, products, awards and achievements


  • Bachelor’s degree in marketing, communications or related experience
  • 7-10 years of strong marketing leadership experience
  • Both creative and analytical – ability to generate ideas and rigorously analyze performance to improve
  • Knowledge of the digital landscape including best practices and basic understanding of website and email marketing is required; knowledge of direct mail preferred
  • Excellent verbal and written communication skills in English
  • Exceptional decision-making, leadership and project management skills with ability to prioritize and multi-task
  • Ability to work across teams
  • Demonstrated track record of delivering results, balancing a data-driven marketing approach with an exceptional customer experience
  • Ability to get stuff done – execute briskly with precision while remaining closely aligned with our high standards and goals
  • Manage budgets and invest company resources strategically and wisely
  • Experience managing and mentoring staff, as well as managing and negotiating with vendors
  • Knowledge of design principles as they relate to marketing
  • Experience building organizational systems that create efficiency
  • Experience working with Content Management Systems preferred
  • Experience working with Salesforce (Marketing Cloud, Pardot) a plus


For over 80 years PLI has been considered the “gold standard” as a leader in continuing legal and professional business training education.  PLI presents over 400 live programs each year in state-of-the-art conference centers throughout the U.S. and abroad.  Recent international program locations include London and Hong Kong. 


In addition to hosting innovative live programs, PLI streams webcasts and offers on-demand programs for thousands of participants each day.  PLI publishes a variety of treatises, answer books, course handbooks and has an award-winning online research platform, PLI Plus. PLI offers the nation’s leading preparation course for the Patent Office’s Registration Exam, and provides SEC compliance and accounting training through its SEC Institute.  The organization also develops unique, engaging ways of learning through its Interactive Learning Center. Through its mission as a nonprofit organization, PLI is deeply committed to the pro bono community and public interest organizations.




PLI offers market-competitive compensation and a generous benefits package, including medical, dental and vision plans for employees and their families, PLI contributions to a retirement account, ample paid time off and holidays, summer Fridays, career development opportunities, and work-life balance initiatives.  The PLI work environment is interesting, collegial, intelligent and supportive.

Only those applicants who meet our requirements for this position will be contacted.

Practising Law Institute is an equal opportunity employer.  More information about PLI may be found on our website

EEO Statement

PLI is an equal opportunity employer and does not discriminate against any candidate based on age, race, color, religion, sex, sexual orientation, creed, national origin, marital status, disability, citizenship or veteran status.


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